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I'm Sarah – a Chicago-based product and digital marketing leader who's passionate about building creative campaigns, innovative go-to-market strategies, and meaningful content.

Currently, I work at Consilio, the global leader in eDiscovery and legal services, where I lead product marketing initiatives that bring cutting-edge legal technology solutions to market.

More than anything, I thrive amidst curious, ambitious, and passionate teams. In my previous two roles at Heretik and BookedOut, I was the first marketing hire that ultimately helped lead both of those companies to and through acquisitions.

Over the past decade, I have also had the pleasure of working as a design and marketing consultant for a number of companies, including Nike, Verizon, NFL, IndyCar, Live Nation, Monster, Farmer's Fridge, Ulta, and many others.

Skills & Interests

As a seasoned startup marketing leader, I prioritize expanding and adapting my thought processes and skillsets to the ever-changing tools available and demands of the world around us. 

My creative practice includes product and visual design, sales enablement, storytelling, market research, branding and strategy, graphic design, data visualization, copywriting, social media management, event planning.

 

I also have extensive management experience in internal team building, leading cross-department projects, client relationship building, and more.

In my free time, you can find me boating at our family lake house, spoiling my French Bulldog, or playing video games with my family.

Education

University of Wisconsin – Whitewater · 2009 – 2013 · Bachelor of the Arts · Advertising & General Business

Contact

Work History

Consilio · 2023 · Product Marketing Manager · AI & Legal Technology

Relativity · 2022 · Group Product Marketing Manager · Acquired Heretik

Heretik · 2016 - 2022 · Director of Marketing · Acquired by Relativity

Heist Presentations · 2017 - Present · Founder · Marketing & Design Consulting

Shiftgig · 2017 - 2018 · Product Marketing Manager · Acquired BookedOut

BookedOut · 2016 - 2017 · Marketing Manager · Acquired by Shiftgig

BookedOut · 2015 - 2016 · Account Manager · Entertainment & Spirits

Marketing Werks · 2011 - 2015 · Account Manager · Verizon NFL & IndyCar Sponsorships

Extra! Extra!

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I've been to over 100 NFL games, including three Super Bowls!

I love dogs, especially bullies – we currently have three Frenchies in my family.

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Halloween is my favorite holiday;

I love to make my own costumes.

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My most recent trip was to Vancouver, but my favorite was to Belfast, Ireland.

© 2025 SARAH PODELLA

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